So, you write a big "X" on a whiteboard somewhere, call a meeting, brainstorm a bit, and at the end of the day, there's a big circle around "Xtream," and everyone's patting each other on the back. You want to stand out, but you also want to fit in. I really can't think of a brand name that manages to raise and lower expectations quite like "Xtream." I get it - you're a midsize cable internet service provider with a limited market share, and you're looking up at the likes of Comcast Xfinity.
Prices go up two years in a row with some plans.
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